Since my professional start, I am an architect by formal education and branding experience and retail environments designer, brand activation, events, and exhibitions, by developing successful branding projects for corporate companies at a regional and global level. My full dedication and a constant curiosity lead me to research trends and tangible innovation to develop strategic projects towards enhancing brand experiences, getting through all phases of the process, from client liaising to complete implementation project. My position as an architect gave me to develop my skills and experience at adding value to corporate companies. From designing strategies and customer journeys, trend and innovation researches, analogic and digital experiences, stores, VM and touchpoints, environmental guidelines and retail manuals, architecture and FF&E, as well as company headquarters. Currently, I am focusing on developing seamless experiences, from phygital, by fusing interactivity and robotics with a sensitive and analogic human point of view, applying service and inclusive design to deliver a bolder experience.