Seasoned eCommerce professional with proven track record and over 20 years of experience in online marketing and business development working in both the B2B and retail sectors. During my career I have been responsible for ensuring the functional and performance quality of eCommerce websites, applications, systems, and services. Scope of my involvement has included the process design and integrating other mission critical systems for streamlined and effective operations (e.g. crm, email marketing, content management, ERP systems, etc.). I proactively create bridges between the various departments of IT, Marketing and Sales, Customer Service, and Business Development through a broad mix of creative, technical, training and online marketing skills. Building teams using collaborative tools empowering its members to optimize their contribution using their talents and interests while ensuring all efforts are at the same time focused on reaching the company's goals. Areas of core competencies: - eCommerce channel strategy including user experience, site features, and functionality - Execution and project management of ecommerce website development (all phases) - Social media and email campaigns - SEO and SEM traffic generation - Website analytics - A/B and multivariate testing - Planning and implementation of back office systems - B2B and B2C lead generation campaigns - successfully migrating ecommerce platforms - Market analysis, competitive analysis and site analytics - Develop eCommerce teams utilizing collaborative management tools - Integration between eCommerce and other business/3rd party systems - Responsible P&L