• Planning digital marketing campaigns, including SEO, social media paid (Facebook Ads, LinkedIn Ads etc., social media organic and display advertising • Maintaining our social media presence across all digital channels • Measuring and reporting on the performance of all digital marketing campaigns • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points