See 7 powerful Facebook marketing techniques that I have used to earn my client's $750,000 in a single day and other clients well over $5 million in annual online sales. 1. Choose a Facebook 'Campaign Objective' Based on Your Goal. At the campaign level, you choose your objective, which is [the action you want people to take when they see your ads.] Facebook has three objective categories: Awareness, Consideration and Conversion. The objective you select depends on your strategy. For example, suppose you have a content-first strategy. Because video content is currently the most effective type of Facebook ad to go with, you could run specific campaigns with a 'Video Views' objective. In other words, the Video is doing the actual selling for you. If you want to run a "retargeting campaign" to redirect people from Facebook to your website, choose either the Traffic or Conversions objective. This depends on the specific action you want people to take. Never confuse getting traffic with actual conversions! A killer Landing Page and a strong call to action inspires conversions. 2. Video posts are hot traffic generators on social media right now. Get yours in place ASAP. Be sure to use an attention getting caption and include strong calls-to- 3. Set Up Saved Audiences. Facebook advertising tools give you the ability to identify the specific audience you want to sell and even geo-target that audience. This is done using Facebook's Business Manager. 4. Retargeting/Remarketing - retargeting enables you to advertise to people who've 5. Add a Call To Action on Your Page - Telling your audience to "click now to buy" is 6. Upload Your Email List - If you have a large email list, you need to upload it to 7. Embed Your Facebook Ad Content On Other Platforms - Cut-and-paste your Facebook content into a blog post (or anywhere else online). Some marketing experts call this Page Post Engagement (PPE) for short. This strategy is excellent for building momentum to an advertising campaign already paid for and underway. More people will see the ad, share it and commenting on the ad so it shows up in their friends newsfeeds. And you don't pay for all the viral clicks your ad gets! Those are free.