1. Thorough research and interview on the existing marketing efforts. 2. Evaluating all previous statistics on Facebook. 3. Finding out ideal scene and goals of the company. 4. Setting out an appropriate budget. 5. Creating video, still images and other creative. 6. Doing A/B split testing with various campaigns and methods. 7. Setting up and running Instagram. 8. Finding the best running campaign and allocating the most budget to them. 9. Running Lead Generation campaigns 10. Optional: Connecting Lead Gen Ads to existing company CRM and e-mail marketing system. 11. Monitoring campaigns on a daily basis. 12. Recreating campaigns as they die off every few weeks, 13. For each $1K budget in Ad Spend we can expect 150 leads utilizing Golden List of Business Owners (proprietary technology).