Sammy is an exceptional product leader with a wealth of experience spanning over 12 years across five countries in North America & Europe, where he has worked with renowned consumer-packaged goods giants like Kraft Heinz and Mondelez, as well as three successful start-ups backed by venture capitalists. His expertise lies in creating and implementing processes that bring scientific and innovative thinking to life, while ensuring financial and commercial prudence. Sammy has also demonstrated his ability to build high-performing teams with diverse skill sets. His contribution to launching more than 50 innovations from scratch has led to an impressive $120MM in first-year sales, reflecting his outstanding skills and commitment to excellence. 

PRIMARY EXPERTISE

• Innovation Strategy– Innovation Scoping, business cases, idea pipelines & validation, Technology landscape

• Product & Process Development – New food products and process design & development 

• Operations, Start-ups & Scaling up – Product & process design, Manufacturing Ops, start-up building, partnerships, suppliers’ network, scaling up, regulatory reviews 

• Contract Manufacturing – Co-man scouting, negotiations, capabilities, commissioning 

• Sourcing and Supply chain – Vendor selection, costs savings, optimize mfg. supply chain, productivity 

• Culinary Innovation & Design – Cross category culinary experiences in CPGs 

• Food Quality Management systems & Regulatory –  QMS Strategy, problem solving, HACCP, Auditing, Regulatory & Compliance

• Fundraising – Stakeholder fundraising experience with Venture Capital and grant agencies

Product Categories (not limited to)

Meals - Frozen, refrigerated & shelf stable

Condiments & Spreads - Suaces, Nut butter spreads

Cheese & Dairy - Cheese, Processed Cheese, Drinks

Plant based - Dairy & Meat

Cultured meat - Meats like Pork

Beverages - Hot: Regular & Instant Coffee, Cold: Smoothies, Drinks, Liquid concentrates

Dietary supplements