You want to provide visitors to your website with such a fantastic user experience that they will tell others 1. On-page SEO Title tag Meta Description Tag Content Optimizing Image Optimizing CSS & JS Minification Internal Linking one page to another page Analytics Setup Webmaster Search console Setup and lots of Other Technical Terms Provide You 2. OffPage SEO Directory Submissions Classifieds Submissions Google My Business Placing Video submissions PDF Submissions Doc Submissions Blog & Article Submission and optimization Social Media Optimization Facebook, LinkedIn, Google Plus, Instagram, Twitter ETC Backlinks Creation and lots Of off page activity will provide you 3. Adword Can run your ad on google with highly search keywords visibility 4. SMO Advertise you on any social media and can make you popular amongst the unknown without ads also