The quickest way to generate ROI for a business is by having systems in place that generate online traffic, where the traffic goes through a series of steps to be led into your business. This is coupled with Facebook Ads in the first step since Facebook allows you to target your ideal customer and lead the traffic through your system. 1. Offer Campaigns 2. Brand campaigns 3. Split testing 4. Video Advertising 5. Image Advertising 6. Tracking 7. Email Capture 8. Event Creation and Lead Generation 9. Retargeting 10. Customer Audience 11. Facebook Pixel (Conversion Tracking)