Develop, manage and deliver the Think, Build and Run of the G2M strategy, to include messaging, strategic content development, lead generation and alignment of Sales & Marketing. - Identify growth opportunities, and obstacles to growth, in current, adjacent and new markets - Establish best practices in go-to-market strategy, business development, messaging and marketing - Analyze markets of choice, competitors, and customers’ perceived competing alternatives - Develop differentiation and subsequent go-to-market plan to amplify top line growth - Build purposeful, strategic lead generation - Align messaging with voice of the customer and develop campaigns to follow Market Engagement model - Align sales and marketing and integrate strategy and tactics such that prospects and customers are influenced through the entire buy process - Impart tribal knowledge to prepare your organization for future growth I have experience in sales and marketing and have an appreciation for the integration of the two. During my first 20 years, I held sales and sales management roles at technology companies. For the past 15 years, I was managing partner in a growth consulting firm developing market strategies for clients. My experience yields the following key directives: 1. All sales and marketing efforts strategically directed by market insight 2. Value communications reflecting market needs, identifying blind spots for customers, and helping them advance their agenda 3. Differentiation with unique value evidence 4. Sustainable business development and a rigorous, purposeful sales process Using the Market Engagement model and go-to-market methodology and best practices influenced by McKinsey and E&Y, my background uniquely qualifies me to think, build and run go-to-market strategies. I am particularly experienced with lead generation and the strategy and architecture necessary to build and direct that capability. I have led the execution of go-to-market and lead generation strategies for small and enterprise companies.