1997 to 2011 TAT Travel, Giza Main developments and duties: - Building and supervising market researches, sales & marketing planning and activities (short - and medium term) including budgeting) - Creating corporate identity and corporate design - Identifying and approaching new potential source markets and clients for the company including the participation on various fairs - Establishing a contracting department able to negotiate and sign hotel contracts successfully with the main key accounts of the company - Implementing a central reservation system - Supervising reservation- and operation activities - Solving HR-related issues - Arranging for ongoing training sessions at head office and branches related to automatic processes