When launching a new product or business, a solid go-to-market plan will help you succeed. I'll help you craft one and I can project manage the execution if needed. You're preparing for the launch of a new product, a new line of business or a new company. If haven't started selling or don't have traction yet, then you're still in the process of discovering who your best customers will be. You'll want to test assumptions and iterate fast to find them. I'll help you systematically (1) identify your best customer segments, (2) design better value propositions than your competitors, and (3) target and acquire your best customers. The process includes: customer discovery, positioning, messaging, defining critical customer feedback channels and a process that will help you collect the data that you need to iterate and improve on all the above. I can also assist with customer development if needed. - Free consultation included -