With formal training, application, and hacks provided by the renowned SAE Institute for creative media. Your PPC issues will be managed according to best practices implemented in the world of SEM and Google ads PPC. Here is a general blueprint of how it'll be done:-

1-Previous PPC campaigns will be analyzed for strengths to keep and weaknesses to weed

2-Your website will be studied in order to determine the keywords base to be used and thus resulting in higher quality score and lower cost-per-acquisition to make the best out of your budget.

3-Keyword statistics such as competition, times searched, and costs will be used to hand-pick your keywords.

4-Creative ad text that'll both increase engagement with your ad and land you a higher quality score.

5-Continuous optimization of campaign settings, keyword lists, and quality score throughout the length of the campaign.