Job Responsibilities:

• Create, run, and manage multiple paid campaigns across channels
• Identify and execute optimization recommendations to increase campaign ROI
• Maintain and operate day to day campaign spend as per allocation
• Run campaigns for our clients on different platforms - Google/Bing search, GDN, Twitter, LinkedIn, Facebook, YouTube, Native Ads, Programmatic
• Build and run A/B creative test and spend scaling tests
• Identify pain points to creatively improve non-performing areas
• Monitor progress of campaigns using various reporting tools and tweak strategies & budgets based on current performance to maximize ROI
• Use a data-driven approach to manage campaigns and derive insights on strategy and performance.
• Complete responsibility of campaign, KPI & lead targets
• Identify new platforms, tools, and systems to improve performance
• Track results and optimize for best outcomes