Your PPC account is never perfect. Hopefully, that doesn’t come as a surprise to you. The truth of the matter is that no matter how hard you work on building an account and optimizing it according to best practices, you will probably miss something. That’s why you need to conduct an audit every 1-3 months to ensure the account is optimized to its full potential. I can give you a flat rate for the service, if it is more reasonable. Some benefits from an AdWords audit include: What is included in the Adwords audit: 2. Account Structure - Do the campaigns represent different campaign setting level segments (geo-targeting, dayparting, campaign level bids, campaign level budgets)? 3. Account & Campaign Settings 4. Ad Groups 5. Keywords 6. Ads 7.Ad extensions. Before we can start, I will need the following: Your Adwords Customer ID or send me an invitation.