PPC Campaigns are the most critical part of your marketing infrastructure and are the backbone of all our marketing services. Here is our simple but effective process for delivering maximum results: 1. Find your competitors; google your industry and location, and take the two top results – one from the top section (paid placement) and one from the bottom (organic) Make sure these are root domains; i.e, not articles, and are a virtual match with your services or product. 2. Use a keyword research tool to find the best performing search terms for those sites. The idea is to see what real customers are searching to get to those sites; the more solid keywords you can find, the better your chances. Most of these services are paid; our agency uses a tool called Spyfu. 3. Drill down semantically related keywords for opportunities. You are looking for a high volume, low cost per click keyword with a high click-through rate. 4. Look for SEO or PPC opportunities. Not all keywords are created equally – there may be a ton of competition to rank organically, or a ridiculously high cost per click to get your ad copy seen. 5. Aggregate all your keywords into a master list to evaluate. Repeat the process above for all of your competitors to find the absolute best options. The more data = the more results you will get.