Google Analytics 4 Expert | GTM Auditor | Web & App Analytics | Attribution Modeling | Firebase Analytics:

I am a dedicated analytics professional with 12 years of experience helping businesses leverage data to drive growth and achieve their goals. Throughout my career, I have collaborated with diverse clients, ranging from startups to multinational corporations, to implement robust analytics solutions and deliver actionable insights.

My approach combines technical proficiency with a deep understanding of business objectives. By closely aligning analytics strategies with organizational goals, I ensure that data collection, tracking, and reporting are precisely tailored to provide meaningful insights.

I am committed to staying up to date with the latest industry trends and continuously expanding my skill set. My attention to detail, strong communication skills, and business acumen enable me to effectively collaborate with stakeholders at all levels and present complex data in a clear and concise manner.

If you are seeking an analytics expert who can transform your raw data into valuable insights, optimize your online performance, and guide data-driven decision-making, I am here to help. Let's work together to unlock the full potential of your business through data-driven excellence. 

Skills

Google Analytics and GTM Services

• GA4 setup

• Universal Analytics to GA4 migrations from scratch 

• Custom event tracking (forms, calls, clicks,CTAs, banners) 

• UTM, social, video tracking

• EVC (Engaged View Conversion) and VTC (View Through Conversion) reports

• Server side tracking 

• Ecommerce tracking with categorized and funnel based reports

• Content funnel reports

• GA4 auditing including nomenclature setup

• Web and app journey unification

• Cross-domain journey tracking

• Google tag manager optimization for pagespeed, datalayers and parameters, using dynamic architecture

• All privacy and cookie compliance settings (PII, CCPA, EU & GDPR compliances)

• Refund reports

• AI and machine learning predictive models on your GA4 traffic

• Behavioral reports 

LTV, LTR reports

Integration & Automation Services

• Integration of all types of ad platforms including

  • Google Adwords

    • tROAS

    • PMax

    • tCPA

    • CPA, CAC reports in custom dashboards

    • Remarketing campaigns

  • Criteo

    • Programmatic ads

  • Reddit

  • Quora

  • Tiktok

  • Twitter

  • Instagram

  • Yandex

  • Etc

• ChatGPT custom AI models for your business

• Reachout and lead generation python tools