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Sales & Marketing

Google Analytics and Conversion Metrics

$25/hr Starting at $500

Analytics no longer “lives” by itself in a marketing silo. The traditional raw Google analytics data (bounce rates, time on site, conversion metrics) are critical; but user experience and design implications are integral to meaningful analysis of traffic patterns, web site usability and conversions. Hiring me means your leveraging ten plus years of experience helping clients with web site design, layout and UI, creating a high impact brand strategy, defining product and services pricing, overlaying SEO best practices with marketing processes, integrating sales funnels, creating a high value content strategy, leveraging PR and social channels to drive ROI. Ten plus years of in-depth experience with Google Analytics and Adwords, Webtrends, Omniture and PPC campaign management ($5-50K per month). Excellent quantitative analysis skills that yield actionable digital marketing recommendations firmly grounded in experience. Experience developing and applying attribution analytics to cross channel digital data covering Search, Mobile, Social, Display and Video. Proven experience creating segments, A/B testing, setting up goals, and advanced profile configuration experience to analyze and better understand user behavior and conversion metrics: KPIs, CTAs and form submissions. Seven plus years of experience using WordPress, Joomla and Drupal and onboard CMS for each platform, DNS settings and even Server provisioning. Self sufficient technologist: WordPress, Google Analytics, Adwords, Facebook, Twitter, Pinterest, YouTube, Marketo, SalesForce, MailChimp, Constant Contact, Zendesk, Trello, Google Docs, BaseCamp, Dropbox, Box, Moz, Compete, Buffer, SpyFu, Buzz Sumo, Power Editor, MixPanel.

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$25/hr Ongoing

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Analytics no longer “lives” by itself in a marketing silo. The traditional raw Google analytics data (bounce rates, time on site, conversion metrics) are critical; but user experience and design implications are integral to meaningful analysis of traffic patterns, web site usability and conversions. Hiring me means your leveraging ten plus years of experience helping clients with web site design, layout and UI, creating a high impact brand strategy, defining product and services pricing, overlaying SEO best practices with marketing processes, integrating sales funnels, creating a high value content strategy, leveraging PR and social channels to drive ROI. Ten plus years of in-depth experience with Google Analytics and Adwords, Webtrends, Omniture and PPC campaign management ($5-50K per month). Excellent quantitative analysis skills that yield actionable digital marketing recommendations firmly grounded in experience. Experience developing and applying attribution analytics to cross channel digital data covering Search, Mobile, Social, Display and Video. Proven experience creating segments, A/B testing, setting up goals, and advanced profile configuration experience to analyze and better understand user behavior and conversion metrics: KPIs, CTAs and form submissions. Seven plus years of experience using WordPress, Joomla and Drupal and onboard CMS for each platform, DNS settings and even Server provisioning. Self sufficient technologist: WordPress, Google Analytics, Adwords, Facebook, Twitter, Pinterest, YouTube, Marketo, SalesForce, MailChimp, Constant Contact, Zendesk, Trello, Google Docs, BaseCamp, Dropbox, Box, Moz, Compete, Buffer, SpyFu, Buzz Sumo, Power Editor, MixPanel.

Skills & Expertise

AnalysisAnalyticsBasecampContent StrategyDesignDNSDrupalFacebookGoogle AnalyticsGoogle DocsJoomlaMailChimpManagementMarketingMobileOmniturePinterestSalesSalesforceSEOTwitterWebtrendsWordPress

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