With over 10 years experience working in the Digital Marketing industry, I have been able to learn about the ins and outs of how Google works and what violates their quality guidelines. With the roll out of the recent Penguin and Panda updates, Google has been hitting hard websites that had aggressively engaged themselves in unnatural link building practices such as dir links, article submissions, recips etc I can and have recovered websites hit with Google Penguin and Panda penalties successfully and continue to do so till today.