- Meet with clients or the art director to determine the scope of a project - Advise clients on strategies to reach a particular audience - Determine the message the design should portray - Create images that identify a product or convey a message - Develop graphics for product illustrations, logos, and websites - Select colors, images, text style, and layout - Present the design to clients - Incorporate changes recommended by the clients into the final design - Review designs for errors before printing or publishing them