An early adopter, and entrepreneurial individual who has evolved with the digital community since 2007; from desktop to mobile, from native to social media, from advertorials to influencer marketing. Camila thrives on the innovation of digital and developing new customer acquisition programs. Over the years, Camila has worked with various client KPIs, objectives and goals in a wide range of niches.Working with brands of all shapes and sizes.From start-ups to Camila’s experience includes strategizing, developing and designing an entire social media strategy that involves R&D (competitor & market analysis), content development, calendar development, and overall generates profile reach and engagement. Her extensive online marketing experience has enabled her to assess algorithms and direct engineering teams to develop desired analytics a marketer needs. Camila has also played the role of a product manager and assisted in developing an entire analytics reporting backend and project management tool from the ground up. No matter the product, market, geography, Camila identifies every project through three lenses: strategy, technology and creative. With revenue always in mind, Camila’s knack for interpreting user behavioral data enables her to discover optimization and monetization opportunities.