The digital marketing manager, also called webmarketing manager, is in charge of setting up the marketing strategy of a company on the Internet. To carry out its mission, it uses various e-marketing levers such as natural or paid referencing, partnerships, e-CRM, affiliation or e-mailing.
What are the duties of a digital marketing manager ?
The digital marketing manager is responsible for optimizing the digital experiences of consumers.
He establishes a strategy and converts it into an animation plan to create a web marketing device that meets the expectations of the company. The digital marketing manager also analyzes the customer and prospect database in order to define the areas for optimizing the site in terms of ergonomics.
Once the strategy has been established, he supervises various internal and external teams in order to ensure the smooth running of projects while respecting the overall policy, the company's budget and the time limits for each product or digital support launch.
What are the skills of a digital marketing manager ?
The position of digital marketing manager requires a perfect mastery of marketing techniques to generate audience and income through the sale of products. In addition, computer skills such as proficiency in HTML and Photoshop are also required.
The webmarketing manager must be versatile in organizing and leading a team , managing a budget , monitoring the market and understanding format changes, as well as establishing regular reports . Fluency in English is essential for communicating with various partners. The main quality required in a digital marketing manager is curiosity, because both technologies and uses evolve very quickly on the web and mobile media have also changed the game in terms of marketing, requiring a new approach to formats, content and services.
Mastering marketing and communication techniques is therefore essential for a digital marketing manager. This professional must also be creative, persuasive, curious, versatile and fluent in English. Rigor and the ability to anticipate are also essential qualities. Indeed, responsiveness is required to deal with the unexpected.
What is the salary of a digital marketing manager ?
The salary of a digital marketing manager varies according to his experience. The average salary is:
- Junior (less than 5 years of experience) - between 35 and 40 K€ per year
- Senior (more than 5 years of experience) - between 45 and 55 K€ per year
What training to become a digital marketing manager ?
To become a digital marketing manager, you must hold a bac+5 type diploma . Students can opt for business schools, but the ideal is a master's degree in digital marketing or e-business. HETIC offers you a Master's in Digital Marketing & UX allowing you to access this profession.