If you’re juggling day-to-day operations, I'm the go-to marketing guy you need. I can consult behind-the-scenes or act as your CMO/marketing director for important meetings and presentations. As founder of the Brand Identity Center, my focus is brand creation, identity, stabilization, growth and rebirth -- with social at the core. Data, discovery and close collaboration inspire and inform everything I do. I work within any budget (smaller budgets require more creativity -- and are often more fun to work on). I deliver soup-to-nuts... from new product conception to in-market research, assessment and course correction... or anything elements in between. I employ my big brand experience to help market new products and clearly position smaller brands and products to maximize impact and efficiency. I've worked with some of the world’s most recognized marketers, including: Procter & Gamble, Unilever, Burger King, Citibank, Campbells, Dell, Rubbermaid, Mattel, Mars, Dole, Warner Bros., Dreamworks, A&E Networks, Nickelodeon, Universal Studios and Disney.