Employment for sales and marketing managers is projected to grow 10 percent from 2018 to 2026, which is faster than the national average. More organizations are placing a higher value on marketing in particular as they look to remain competitive and expand their market share. The internet presents both opportunities and challenges, in the sense that it opens up new advertising channels while closing down opportunities for face-to-face selling. Sales and marketing managers who can navigate the mix between online and real-life customer interaction are likely to experience sustained demand for their skills