When it comes to the internet, it is crucial to make sure your text is Google friendly. This means a good understanding of what search engines look for is required - and this in turn goes far beyond simple keywords - important though they are. It also encompasses keyword placement (where in the text they should be placed), optimum word counts, key phrases, as well as good grammar, readability and originality. CMS has the skills to not just optimise your text, but also make it flow in a natural, highly readable manner - just the way Google likes it!