1) Mobile Advertising: Campaign Rollout & Management-- User Acquisition Campaigns (direct as well as leads)- Campaign Ideation & Management- Strategy, Management & delivery of mobile marketing campaigns – geo-device-os targeting metrics, micro-sites/landing pages/gateway pages/banner ads/app-store redirections.- Campaign Negotiation, Buys & Campaign Rollout- Budget Planning & Allocation across partners based on geo-specific targets and deliverables.2) Mobile Apps : Publishing, Distribution, Promotion, Monetization, User Acquisition, Reputation Mgmt.- Publishing apps on Official & Independent App-stores- Promotion of Mobile apps on Operator Decks, Official & Independent App-stores, app sites, forum postings, tweet ads et al.- User Acquisition & Paid promotion on Mobile Ad Networks & App-Stores- Reputation Management & App-store Optimisation- App monetization- Generated more than 11 million + downloads