For me, coaching is a guided thoughtful reflection on priorities and goals that are important for professional and/or personal growth. Contexts I have worked in include career planning, self-actualization, mission statements & team development.
In my experience every coaching is unique, because of what each client has to add. That's why I'd like to talk about their situations in general and then develop a more detailed plan, that fits their needs. At the same time it is also important to mention that as a coach I can make suggestions, but the client is the one to decide whether to use what we discover in the coaching sessions or not.