List building is the process of creating a database of online users with similar interests who could be interested in the types of goods or services that your company provides. In other words, you may expect to have the most success selling to your list, which is your first and primary market.

These lists are crucial since they offer sales leads, a group for testing out new goods, and a group to solicit customer satisfaction comments.

Building an email list is vital since it's the best approach to build a relationship with potential consumers in an intimate way. You aren't just a scrollable post on their timeline; you are also immediately accessible in their inboxes, where they get other crucial correspondence from their workplace, family, and friends.