If you want your brand to be taken seriously then first of all, you need a quality logo.
It's like a first impression of a person. People before they know you, they judge you based on your looks. It's the same with logos and brands. So make sure that the most important part of your brand is done by someone who knows what people like nowadays and how to catch their attention with just the logo.
(I inserted one of my works here but unfortunately i couldn't fit it so that's why it looks so unprofessional)