Showcase: Reduce the number of bounces from videos ads

PrevAI & Machine Learning

Artificial Intelligence, Predictive Analytics, Big Data, Algorithm Development, Data Analysis, Recommendation System

Client is a network that manages advertising on services with video content — Agency. 

The business objective is to reduce the number of refusals to watch ad videos. 

The solution is to customize the display of videos, taking into account personal recommendations. 

For this, we used algorithms that allowed us to analyze and use user data. 

Results 

+5% Increase in number of videos watched 

+19% Increase in viewing time of a single video 

+10% Increase in advertising revenue from videos watched 

-16% Decrease in refusals to watch ad videos