Types of Market Research:

• Primary research. Primary research is the first-hand collection of data. ... 
• Secondary research. Secondary research collates existing information or research for analysis. ... 
• Qualitative research.
• Quantitative research.

I conduct Market Research through five basic methods: surveys, focus groups, personal interviews, observation, and field trials.

Along with market research comes market analysis;

• Determine your purpose. 
• Researching the state of the industry and the market.  
• Identify the target market (the customer)
• Understand our competition. 
• Gathering additional data. 
• Analysing the data. 
• Putting our analysis to work.

I have a proven track record of creating industry specific research methods which ensure the accuracy of feedback and subsequent analysis.