Splendid marketing research professional with 17+ years’ experience designing and leading advanced qualitative and quantitative research studies with global exposure in B2B and B2C environments. An out-of-the-box thinker and strategic adviser to clients, adept at developing research plans that address business issues and translating and synthesizing data into insights to impact outcomes. Extensive experience in innovation, market research, new product development, brand and communications for companies in textile and fashion, retail and technology industries. Specialties: Market Research Innovation, Market Segmentation research, Brand and Communications, Tracking, Analytics, Industry and Competitive Analysis, Survey Design, Reporting, Writing, Consumer and customer insights - Analysis and report writing - Program development -