º Strategic marketing tie-ups and collaborations. º Product / Service launch in the various states of India º Guide for overall operational and financial growth º Recruitment ,training and retention of sales force at all levels º Implement modern appraisal / training programmes º Prepare business presentations/documents / sales reports / budgets º Devise and operate ‘promotion programs’ as brand mgmt. initiatives º Collaborate with other departments in the company and achieve efficiency º Monitor competition , economic indicators and industry trends º Manage large group of trade network in district, regional & national level.