Manage Social Media marketing campaigns and day-to-day activities including: -Curate relevant content to reach the company’s ideal customers. -Create, curate, and manage all published content (images, video and written). -Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. -Conduct online advocacy and open stream for cross-promotions. -Develop and expand community and/or blogger outreach efforts. -Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). -Design, create and manage promotions and Social ad campaigns. -Compile report for management showing results (ROI). -Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. -Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics -Monitor trends in Social Media tools, applications, channels, design and strategy.