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Marketing Communications

$50/hr Starting at $25

SAVVY ALL-AROUND MARKETING PROFESSIONAL THAT BREAKS NEW GROUND VARIOUS TECHNOLOGY COMPANIES – Across United States February 2005 - Present Independent Marketing Consultant Drive lead nurturing, sales growth and brand-building through creation and implementation of marketing strategies, campaigns and public relations for Microsoft-affiliated partners and technology companies. • Reached $50,000 in combined book sales to date for “BI360—A How-To Guide,” and “Enterprise Reporting—A How-To Guide” by editing two technical software books for a business intelligence and financial budgeting software company, • Assisted a company in winning two Microsoft awards for partner excellence by building its industry visibility through marketing and publicity campaigns. • Increased one Microsoft Partner’s tradeshow presence with development of booth graphics, tradeshow banners, buttons, enewsletters, branded gear, press kits, giveaway items and press releases. • Achieved $130,000 in sales during the first three months of managing a Microsoft Partner’s telesales campaign. • Awarded Microsoft marketing funds for a Partner contest to develop a winning integrated vertical marketing campaign. • Improved user conference attendance 37% over prior year for one Microsoft Partner via phone and email communications.

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$50/hr Ongoing

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SAVVY ALL-AROUND MARKETING PROFESSIONAL THAT BREAKS NEW GROUND VARIOUS TECHNOLOGY COMPANIES – Across United States February 2005 - Present Independent Marketing Consultant Drive lead nurturing, sales growth and brand-building through creation and implementation of marketing strategies, campaigns and public relations for Microsoft-affiliated partners and technology companies. • Reached $50,000 in combined book sales to date for “BI360—A How-To Guide,” and “Enterprise Reporting—A How-To Guide” by editing two technical software books for a business intelligence and financial budgeting software company, • Assisted a company in winning two Microsoft awards for partner excellence by building its industry visibility through marketing and publicity campaigns. • Increased one Microsoft Partner’s tradeshow presence with development of booth graphics, tradeshow banners, buttons, enewsletters, branded gear, press kits, giveaway items and press releases. • Achieved $130,000 in sales during the first three months of managing a Microsoft Partner’s telesales campaign. • Awarded Microsoft marketing funds for a Partner contest to develop a winning integrated vertical marketing campaign. • Improved user conference attendance 37% over prior year for one Microsoft Partner via phone and email communications.

Skills & Expertise

AdvertisingBenefitsBudgetingBusiness DevelopmentCd-romCommunication ProcessesCompetitive AnalysisContent StrategyCopywritingCorporate CommunicationsDesignDirect Mail PiecesDirect MarketingEmail ServicesFilmFilm ProductionLead GenerationMarketingMicrosoftSoftware DesignTwitter

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