I strategically lead and optimize social media and marketing campaigns utilizing data analytics and market intelligence with three end goals -- (1) fortifying brand image (2) increasing engagement from our target audience and (3) expanding our customer base. SOCIAL MEDIA MANAGEMENT: Carefully evaluates and optimizes key metrics to nurture effective social media communities and yield optimum output from social media platforms. STRATEGIZING MARKETING CAMPAIGNS: Builds and implements compelling digital marketing campaigns to enable business growth and boost revenues. LEADERSHIP & TRAINING: Leads and trains team members on core operating procedures to maintain efficiency while upholding service qualtiy. ? Led and trained a team of 8 assistants on grading assignments, student/parent relationship management, and other procedures while promoting a highly collaborative work culture. Reduced employee overtime from 2 hours to 15 minutes per day.