Marketer with extensive experience developing brands, products and people. Significant product management, pricing and new product development expertise in service *and* product-based industries. Successfully managed products in all life cycle stages. Proven track record translating customer needs into successful product that grow revenue and market share, drive profitability and enhance brand loyalty. Unique background includes work in both corporate / global marketing *and* agency environments. Also has international business and marketing experience in Canada and Asia. MBA degree from a to twenty U.S. based business school in Strategic Management and Marketing. Business Experience & Services Offered: * Marketing Management and Strategy * Voice of Customer Interviews * Customer and Market Research * Customer, Market Segmentation * Marketing Plans and Tactics * Strategy, Competitive Analysis * Product Positioning, Roadmaps * Cost / Benefit Analysis Models * Forecasting and Budgeting * Crafting, Leading Business Cases * New Product Launches * Pricing, Discounting Strategies * Financial, Profitability Models * Account Based Digital Marketing * Product and Portfolio Promotions * Measuring Integrated Campaigns * Writing, Editing Web Content * Creative Briefs and Managing Agency Partners * Creative Direction * Email and Social Media Campaigns * Customer Facing Communications * Employee Engagement Communications * Marketing Employee Development * Teaching Marketing and Product Management Curriculum * Search Engine Optimization (SEO) Analysis and Audits * Streamlining Web Page and Web Content