I am a Senior marketeer with more than 10 years of experience building the bridges between brand goals and consumer needs, leading marketing teams and developing successful brands for top companies in the sporting goods industry worldwide. Over the last 10 years I have worked as head of marketing for Mondraker bikes, Specialized Bicycle Components, Scott Sports and Pure Electric. 

My job is to define a Long-term strategic vision and the platform and structure necessary to support it, not only in resources, but in plans, concrete actions and measurable results, orchestrating the talent of each marketing area and channelling them towards the achievement of the objectives. It is the red thread that unites, connects and transforms a brand into a real experience that customers can feel and live.

I am very passionate about what I do, I feel that marketing is very much my own thing, very deeply rooted. I like to work on Honest Marketing: a simple and truly style of marketing, focused on inspiring and transforming customers into lifelong fans, a human, person-to-person marketing. people are the lanterns that light us up.

Nature is my natural environment, my source of inspiration. I do trail running, mountain biking, Road biking & swimming. I love the nature and I am very conscious about the environment and a healthy lifestyle

>I have the ability to put myself in the consumer's shoes, to understand and feel their needs, what they are looking for, what inspires them, what excites them.

>I am capable of outlining a long-term vision and translating it into concrete actions and measurable results.

>I am avant-garde and innovative, I like to put brands out of their comfort zone, bringing a different vision, pushing them to cross their own limits and achieve more.