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Marketing Research & Plans

$100/hr Starting at $25

-Conducted marketing opportunity study for new snack category, including qualitative and quantitative research -Developed strategic marketing plan and $1 billion innovation pipeline for snacking business unit -Managed large-scale project to transition manufacturing operations from one plant to another -Wrote marketing and sales plan to launch a new cocktail mix product -Developed marketing communications strategy for leader in transportation industry -Performed all brand management activities for serveral major consumer brands including volume forecasts, research, product development, packaging, promotions, advertising and media.

About

$100/hr Ongoing

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-Conducted marketing opportunity study for new snack category, including qualitative and quantitative research -Developed strategic marketing plan and $1 billion innovation pipeline for snacking business unit -Managed large-scale project to transition manufacturing operations from one plant to another -Wrote marketing and sales plan to launch a new cocktail mix product -Developed marketing communications strategy for leader in transportation industry -Performed all brand management activities for serveral major consumer brands including volume forecasts, research, product development, packaging, promotions, advertising and media.

Skills & Expertise

AdvertisingAnalysisBrand ManagementEvent PlanningManagementManufacturing OperationsMarketingMarketing CommunicationsProduct DevelopmentProject ManagementPromotionsResearchSalesSales PlanStrategic Planning

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