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Marketing Strategy & Execution

$38/hr Starting at $100

Nationally award-winning Marketing & Digital Communication Strategist with over 20 years’ experience. I drive record-breaking traffic, engagement, and conversions through digital marketing strategy. I'm equal parts creativity, muscle, and analysis: engaged the principal building blocks of marketing to create and execute powerful, agile marketing operations. Manage the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs. Extensive experience in developing marketing strategies with start-ups and technology-driven organizations. Maintained and reported on multiple client social media accounts: watched conversations and growth trends. Analysis and maintenance of overall strategy through data results, evaluating what is working and what is not. Identify and improve flaws in marketing strategies, and formulate plans to increase business. Create SEO, content marketing, social media based strategies for online-based businesses. Work closely with team members for production of all creative in full marketing campaigns. Develop targeted media lists for broadcast, radio and online outlets through market research for new direct business. Other areas of expertise: • Outbound Marketing Strategies Here are a few of the companies and the highlights of what I did for them: • SAAS Stream Send. Created appointment setting landing pages and emails that resulted in a 125% increase in new appointments • SAAS (Start-Up) DealZumo. Developed marketing strategy, logo, brand, website, and email marketing programs. • SAAS (Start-Up) Fox Metrics. Developed overall marketing strategy and website. •Fulspoon (App). Created marketing strategy, website and email automation programs. • SAAS Executive.Org. Created media strategy that resulted in coverage in Forbes, Next Avenue, Huffington Post, Market Watch. • SAAS KelbyOne (Online Membership). Developed email automation programs and webinars to drive web visitors to become subscribers. • Hertz. Created highly automated customer email journeys from Reservation to Rental in Salesforce/MarketingCloud. • Pool Marketing Site. Created new website, logo and automated appointment setting email lead generating workflows. • Paradigm Learning. Created marketing strategy and managed 5-person marketing department. Implemented Salesforce/Pardot CRM email marketing automation to drive revenue. • Le Caprice Advanced Cosmetic Solutions. Created marketing strategy, website, landing pages, automated appointment funnels, Local SEO optimization, Social Media and PPC. Technology Experience in Pardot, Salesforce, MarketingCloud, Mailchimp, ClickFunnels, LeadPages, Wix, Acuity, Canva, Promo, Hootsuite, Google Ads, Google Analytics, AdEspresso, Cision, Trello,

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$38/hr Ongoing

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Nationally award-winning Marketing & Digital Communication Strategist with over 20 years’ experience. I drive record-breaking traffic, engagement, and conversions through digital marketing strategy. I'm equal parts creativity, muscle, and analysis: engaged the principal building blocks of marketing to create and execute powerful, agile marketing operations. Manage the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs. Extensive experience in developing marketing strategies with start-ups and technology-driven organizations. Maintained and reported on multiple client social media accounts: watched conversations and growth trends. Analysis and maintenance of overall strategy through data results, evaluating what is working and what is not. Identify and improve flaws in marketing strategies, and formulate plans to increase business. Create SEO, content marketing, social media based strategies for online-based businesses. Work closely with team members for production of all creative in full marketing campaigns. Develop targeted media lists for broadcast, radio and online outlets through market research for new direct business. Other areas of expertise: • Outbound Marketing Strategies Here are a few of the companies and the highlights of what I did for them: • SAAS Stream Send. Created appointment setting landing pages and emails that resulted in a 125% increase in new appointments • SAAS (Start-Up) DealZumo. Developed marketing strategy, logo, brand, website, and email marketing programs. • SAAS (Start-Up) Fox Metrics. Developed overall marketing strategy and website. •Fulspoon (App). Created marketing strategy, website and email automation programs. • SAAS Executive.Org. Created media strategy that resulted in coverage in Forbes, Next Avenue, Huffington Post, Market Watch. • SAAS KelbyOne (Online Membership). Developed email automation programs and webinars to drive web visitors to become subscribers. • Hertz. Created highly automated customer email journeys from Reservation to Rental in Salesforce/MarketingCloud. • Pool Marketing Site. Created new website, logo and automated appointment setting email lead generating workflows. • Paradigm Learning. Created marketing strategy and managed 5-person marketing department. Implemented Salesforce/Pardot CRM email marketing automation to drive revenue. • Le Caprice Advanced Cosmetic Solutions. Created marketing strategy, website, landing pages, automated appointment funnels, Local SEO optimization, Social Media and PPC. Technology Experience in Pardot, Salesforce, MarketingCloud, Mailchimp, ClickFunnels, LeadPages, Wix, Acuity, Canva, Promo, Hootsuite, Google Ads, Google Analytics, AdEspresso, Cision, Trello,

Skills & Expertise

Communication SkillsEmail ServicesLogo DesignMarketingMarketing StrategyPay Per ClickResearchStrategy DevelopmentWeb Development

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