Marketo, Padot, Salesforce Consultant Spearheading organizational technology enabled strategic & operational managed services portfolio to help business to grow ? Driving innovation through various technologies & generating greater client value ? Contributing in business growth through proactive proposals based on understanding of business and technology trends and gathering & analysing their requirements ? Working on strategic implementation including cost optimization, productivity enhancement through technology; focusing on revenue enhancement by utilizing customer application ? Functioning as key driver for business process design, solution identification & architecture, negotiating SLAs for large and medium-size business transformation projects ? Developing, maintaining & executing demand generation plans aligned with business goals by developing a deep understanding of customers, products and buyer's journey ? Owning the complete lead generation & management process from lead capture to follow-up; tracking them through the entire sales cycle ? Tracking full-funnel lead metrics and providing recommendations pertaining to program & campaign investments based on conversion rates ? Leveraging marketing automation & lead management to streamline, automate & measure all marketing tasks and workflow; leading a team of marketers to execute a multi-channel demand generation strategy and drive key business metrics ? Driving the strategy and execution of lead nurturing programs through email, webinars, events, co-marketing & so on to engage