With the fast pace development of mobile applications pioneered by Google, Blackberry, and others, you can now use innovative mobile app development to create your brand awareness among huge numbers of existing and prospective clients in minimum time with much less effort and in a cost effective way. A mobile application is ideally suited for small and medium businesses to keep their clients and others informed about promotions, upcoming events, and much more. It can help them in the process of customer retention, and at the same time, create a wide customer base. This is a far better alternative than sending messages through e mails, which will require much more effort and time without not knowing whether the intended person has read it or not and considers less interaction by the recipient. Through mobile app development, you can get instant acknowledgment from your customer who will be happy to think of himself as someone special in having received such personalized messages and deals. Android Windows mobile app