When we develop mobile apps we use a set of frameworks that allow us to develop once and deploy the app (through the app stores) to both Android and iOS without needing to re-write from scratch. This can significantly reduce the development cost compared with developing the app for each device independently. There are some trade-offs in doing this though for most projects we feel it represents the best return on investment. Apps can be a great way to present offers, drive business processes or provide a saleable tool to your end customer. Often you will be aiming to improved operations, marketing or introduce new revenue streams through the app. Either way the benefits of having an app is clear: It makes your offering more accessible and easy to use