Having a mobile app and mobile website is, nowadays, an absolute necessity. The latest statistics reveal that slightly over 50% of users access webpages on their smartphones and through mobile apps. It's essential that the mobile experience be intuitive and highly responsive, meeting the expectations set by the mobile platform holders.

Apple and Google are relentless in their pursuit of seamless mobile experiences, with Apple's Human Interface and Google's Material Design serving as the bedrocks of UI on their respective platforms. However, technical intricacies become irrelevant if your users encounter roadblocks within the application, despite its ergonomic feel.

A high-quality mobile user experience is therefore needed: by giving your app the right shapes and colors, you can bring to life a vivid experience for phones. This mobile design approach blended with a deep understanding of your users and business can offer them a remarkable connection with your products, and make your brand stand out.