The perfect way to impart information and keep your name and products or services in front of your market is the newsletter. Not too often, not too infrequent ~ just enough to pique their interest in what's new, what's the same, how's the quality, and always include a few tips on something. Give the reader some takeaway from each issue. Quarterly or bi-monthly is good. Four pages, bullet items, a couple pictures, even a recipe, no matter what you are selling. Everyone eats!