Off-page and On-page analytics are two important parts of search engine optimization (SEO) that help businesses improve their online presence and ranking in search results.  

On-Page Analysis: On-Page Analysis refers to the study of  individual web pages of a website and their  content to ensure that they are optimized for search engines. This includes analysis of elements such as keywords, meta tags, titles, content quality, URL structures, internal linking and mobile optimization. By optimizing these factors, businesses can improve their website's search engine visibility  and  attract more organic traffic. 

 Off-Page Analysis: Off-page analysis examines the external factors that affect a website's online visibility and ranking. It analyzes factors such as  quality and quantity of inbound links, social media engagement, referral traffic, brand mentions and online reputation management. Off-page analytics is essential to building a strong and authoritative online presence, helping businesses rank higher in search engines and attract more visitors.  Both on-page and off-page analytics are important for improving a website's SEO performance. Regular analysis allows businesses to identify areas for improvement and implement strategies to improve their online visibility, increase traffic and ultimately improve their bottom line.