Innovative Marketer | Product Developer | Strategic ThinkerBrand strategy & marketing mix development and implementation | Developing relevant communication strategy | Development & execution of channel strategy for Modern trade, Fragmented trade, HoReCa, Petrols, E-Commerce | Development & execution of non-standard trade activations to secure profitable growth of each channel | Revenue Growth Management channel strategy implementation | Responsible cost management & balancing to secure delivering of key business indicators | Development of Merchandising standard| development & commercialization of new products followed by post launch analysis | Delivering smooth phase-in and phase-out plans execution | Leading business cases preparation, estimation & validation to secure positive impact on EBIT from new launches | Driving revenue growth through delivering meaningful marketing of right SKUs for new launches