15 years of rich experience in execution of projects dealing with Digital Marketing Strategies and Programs, Online Marketing Campaign (SEO/SEM/PPC/SMM), Search Engine Optimization, SEO/SEM Internet Campaign for various clients (domestic & international) Develop, manage and implement Online Marketing programs & campaigns from strategy to implementation, developing budget and monthly/ annual marketing plan to drive customer acquisition, engagement, monetization and retention through key online acquisition programs including search marketing (SEO / SEM, PPC campaign management), SEO/SEM strategies and campaigns, Lead Generation Strategy, Social Media Marketing display campaigns, SMO/SMM, Display Campaigns, email promotions, media planning & buying, viral marketing, Conversion Rate Optimization (CRO), Mass Media (direct mail, TV, magazine adverts), offline marketing techniques ( Networking, Speaking Engagements, Print Publications, Direct Mail, Print Advertising, Conferences and Trade Shows, Hosting Special Events), webinar presentations, Digital Branding designed to maximize web site traffic, conversion and sales demand. Experience of audience development, brand building, Revenue Generation and customer acquisition/conversion/retention strategies. Manages overall SEO strategy and implementation to increase qualified organic search engine rankings and performs SEO technical, architectural, and compliance audits. Planning and implementing complete search engine optimization with on-page & offpage optimization, content and html optimization, SEO Copywriting, competitive research, Keyword research, internal linking strategy, meta tag development, improving site structure, page construction, inbound linking strategies, website traffic metrics, W3C validation and provide key reports using a variety of metrics including ranking, traffic, conversions. Dynamic website Search engine optimization like data base driven, CMS based, & Ecommerce websites etc. Manage the day-to-day SEM campaigns (Google Adwords, Yahoo Search Marketing, MSN