Online Reputation Management (herein referred to as ORM) is the practice of managing and optimising an entity’s reputation in different areas of the Internet. People and businesses have different reasons and purposes for availing of ORM services. Some had fallen victim to an online crisis and would like to regain control of their reputation, while some simply want to create and promote an accurate and optimal image of their brand online. One common misconception about ORM is that it is merely a form of Search Engine Optimisation (SEO). It is not. ORM, as a field of Online PR, involves several different components that, if used wisely and with a good sense of balance, can radically change the way people view your personal or corporate identity online. Missbrown offers Online Reputation Management services that goes beyond SEO and encompasses the entirety of your online reputation—this includes your online social activities and your overall brand image.