Google revolutionised the concept of Information availability at personal comfort. With an extremely powerful engine - the search results on Google page - changed the dynamics of how a website is marketed and optimised. This brought the concept of Search engine Optimisation and Marketing to perform well and score higher on the Search result pages. It is not just Google alone, but Yahoo & Bing being other prominent search engines as well. With the Inception of Twitter and Facebook (and other Social Media websites) - this brought the concept of peer promotion (loosely based on Word of mouth concept - in here - your know associated would come to know through you, what you like, and post). This along with added targeting capabilities for advertisement display (based on Gender, geography, age group, etc) - it brought the concept of Social Media Promotion. Some Bad review - that is spoiling your business - as it pops up right on top of every search - this off course needs to be pushed down - so that a new Customer comes to know the good side about you as well.