Master Data is the critical business information supporting the transactional and analytical operations of the enterprise. Master Data Management (MDM) is a combination of applications and technologies that consolidates, cleans, and augments this corporate master data and synchronizes it with all applications, business processes, and analytical tools. This results in significant improvements in operational efficiency, reporting, and fact based decision-making Over the last several decades, IT landscapes have grown into complex arrays of different systems, applications, and technologies. This fragmented environment has created significant data problems. These data problems are breaking business processes; impeding Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and Supply Chain Management (SCM) initiatives; corrupting analytics and costing corporations billions of dollars a year. The Oracle MDM solutions we provide, attacks the enterprise data quality problem at its source on the operational side of the business. This is done in a coordinated fashion with the data warehousing / analytical dimension of the business. The combined approach is proving itself to be very successful in leading companies around the world. Oracle Master Data Management helps your industries in following ways: Communications, Media & Utilities: Companies in the communications, media and utilities industry are faced with fierce competition, and need to provide innovative services in order to survive. Customers are increasingly demanding next generation services tailored to their needs. As the industry converges to offer more bundled services, it is critical to have a customer-centric view. Current systems are product-focused, making it difficult to get a 360 degree view, reducing up-selling and crossselling opportunities. MDM helps organizations rationalize customer information, by reducing duplicates and creati